ATTENTION: DADS OVER 40

HOW MEN OVER 40 ARE GETTING THE UNFAIR ADVANTAGE TO BURN FAT FASTER WITHOUT CRASH DIETS OR ENDLESS CARDIO

WE DEVELOP CUSTOM COACHING PROGRAMS FOR MEN THAT GET YOU LEANER, PAIN-FREE AND FEELING 20 YEARS YOUNGER

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TESTIMONIALS

What others are saying

For DADS OVER 40 that have tried EVERYTHING and still can't lose belly fat

(That actually convert into sales)

For example...

Busy Professionals

SINGLE DADS

FITNESS NOT REQUIRED

gym MEMBERSHIP NOT REQUIRED

YO-YO DIETERS

mechanics

STILL NOT SURE?

Frequently Asked Questions

Here's what we usually get asked

So how does it work?

This is an initial 12-week personalised health coaching program designed to help you break through plateaus in weight loss, fitness, and energy. We combine nutrition, lifestyle, fitness, and mindset strategies to help you rediscover your healthiest, most energised self.

How is this program different from other weight loss programs?

We focus on sustainable lifestyle changes, not quick fixes. The program is personalised to your needs, backed by science, and delivered with real-world practicality. It’s designed especially for people over 40 who are already making an effort but feel stuck or unsure what to try next.

What results can I expect after 12 weeks?

Clients typically see improvements in energy levels, weight management, strength, sleep quality, and overall wellbeing. You’ll also walk away with a personalised toolkit of habits and strategies you can maintain long after the program ends.

Is this program personalised to my needs?

Yes! Your program is tailored to your goals, lifestyle, and challenges. We don’t use a one-size-fits-all approach — you’ll receive personalised coaching, feedback, and resources every step of the way.

Do I need to follow a strict meal plan?

No strict meal plans here. We’ll guide you through nutrition changes using flexible frameworks rather than rigid rules. The goal is to help you make choices that work for your body and lifestyle.

Will I have to count calories or track macros?

Not necessarily. While we might encourage you to track certain things for awareness (like carb intake or meal timing), the focus is on understanding your body's signals rather than obsessive counting.

Is the program suitable if I have specific medical conditions?

This program is not a substitute for medical advice. If you have a medical condition, we recommend discussing any lifestyle changes with your healthcare provider. We’re here to support your healthy habits alongside your medical care.

What if I fall off track during the program?

Life happens! If you miss a step, we’ll work together to get you back on track without guilt or overwhelm. Consistency beats perfection.

How does the coaching process work?

Once you sign up, we’ll start with an onboarding session to map out your goals and plan. You’ll receive weekly check-ins, weekly or bi-weekly coaching calls, and unlimited app-based support throughout the 12 weeks.

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How do I communicate with my coach between sessions?

You’ll have direct access to your coach through our app, where you can ask questions, share updates, and get support whenever you need it.

What is included in the program price?

Your investment covers the full 12-week coaching experience, onboarding session, personalised coaching, weekly check-ins, educational resources, app access, and your final celebration session to track progress and set you up for ongoing success.

Can I get a refund if I change my mind?

Payments are made upfront and are non-refundable, as spaces are limited and reserved in advance. We want you to feel confident before you join — and we’re happy to chat if you have concerns before signing up.

What happens after the program end? Is there ongoing support?

At the end of the program, you can choose to continue with ongoing coaching if you’d like further support. We’ll discuss your options in your final session.

Can I join the program if I live outside of Australia?

At this time, we’re only accepting clients within Australia due to service and privacy policy limitations. Stay tuned, though — we’re working on expanding access!

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Do I need to be fit to start this program?

No! This program meets you where you’re at. Whether you’re already active or just getting started, we’ll build a personalised plan that suits your abilities and goals.

How much time will I need to commit each week?

Expect to dedicate around 1–2 hours per week for coaching calls, check-ins, and implementing small, sustainable changes. Many of the changes integrate naturally into your existing routine.

What happens if I miss a session or fall behind?

No stress — we’ll simply reschedule or pick up where you left off. Flexibility is built into the program to support real life.

How quickly will I see results?

Most clients start to feel changes in the first few weeks, especially in energy levels and digestion. Significant progress tends to build steadily over the program.

I’ve tried everything before. How do I know this will work for me?

We understand the frustration of past programs that didn’t stick. That’s why we focus on building sustainable habits that fit your life, with personalised support to help you troubleshoot and adjust along the way.

Will this program help me build lasting habits, not just short-term results?

Yes! Our goal is to equip you with tools and strategies you can carry forward well beyond the 12 weeks, so you continue to thrive independently.

Is this program personalised to my specific goals and lifestyle?

You bet, we customise every step of the program to your needs.

How We Get [OUTCOME]

Step 1

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Customised Nutrition

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Support & Resources

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Ready to get started?

MEET THE FOUNDER & CEO

Hey, I'm Coach Brett

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Certified Primal Health Coach since 2019

Certified Primal Fitness Expert since 2022

Certified Fitness Instructor over 20 years of experience